We opened our first retail outlet in Huntington Beach, California with the understanding that there was a lack of real knowledge about what constituted a perfect custom fit.

Utilizing exclusive and patented technological advancements developed in conjunction with Lotus Golf, The Golf Coast Fitting Centers have revolutionized the concept of Custom Fitting.  Based upon the theory that each golfer's swing is unique, like a fingerprint, The Golf Coast Fitting Centers pioneered a method to measure Load and Release of the swing.  When measured algorithmically against known standards, this data can allow us to determine the exact frequency-tuned flex of shaft which will allow our customer to square their club face with the ball far more consistently than traditional fitting methods.  This results in longer, straighter, more accurate shots.

Now obviously this fitting method requires the golfer to meet us in person-- and we'd be delighted to make an appointment for you if you're going to be in the Southern California area-- but you might ask how all of the applies to a club you've purchased from TheGolfCoastOnline.com.

Well, it doesn't really.  A perfect custom fit has to be done in person, and nothing is ever going to change that.  However, if you are purchasing custom fit clubs from us via TheGolfCoastOnline.com —only one of your many options available through our website— we can get you awfully close to that experience utilizing data you submit in your Online Fitting Form.  Often in this instance we will have additional questions about your game.  If we do, we will contact you and fill in some of the blanks.

And when we build your clubs we will take the same care we would when retrofitting equipment for a sponsored PGA Professional.  We can frequency match and Spine and FLO (also known as truing) your shafts to make certain that your new golf clubs are working with you rather than against you.

You will have the knowledge that the clubs custom built by The Golf Coast Fitting Centers for customers of TheGolfCoastOnline.com will be built with the same passion and skill that we put into each and every club we sell.